Title 16--Commercial Practices
CHAPTER I--FEDERAL TRADE COMMISSION
PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES
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 | 23.0 |
Scope and application. |
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 | 23.1 |
Deception (general). |
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 | 23.2 |
Misleading illustrations. |
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 | 23.3 |
Misuse of the terms ''hand-made,'' ''hand-polished,'' etc. |
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 | 23.4 |
Misrepresentation as to gold content. |
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 | 23.5 |
Misuse of the word ''vermeil.'' |
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 | 23.6 |
Misrepresentation as to silver content. |
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 | 23.7 |
Misuse of the words ''platinum,'' ''iridium,'' ''palladium,'' ''ruthenium,'' ''rhodium,'' and ''osmium.'' |
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 | 23.8 |
Misrepresentation as to content of pewter. |
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 | 23.9 |
Additional guidance for the use of quality marks. |
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 | 23.10 |
Misuse of ''corrosion proof,'' ''noncorrosive,'' ''corrosion resistant,'' ''rust proof,'' ''rust resistant,'' etc. |
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 | 23.11 |
Definition and misuse of the word ''diamond.'' |
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 | 23.12 |
Misuse of the words ''flawless,'' ''perfect,'' etc. |
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 | 23.13 |
Disclosing existence of artificial coloring, infusing, etc. |
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 | 23.14 |
Misuse of the term ''blue white.'' |
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 | 23.15 |
Misuse of the term ''properly cut,'' etc. |
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 | 23.16 |
Misuse of the words ''brilliant'' and ''full cut.'' |
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 | 23.17 |
Misrepresentation of weight and ''total weight.'' |
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 | 23.18 |
Definitions of various pearls. |
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 | 23.19 |
Misuse of the word ''pearl.'' |
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 | 23.20 |
Misuse of terms such as ''cultured pearl,'' ''seed pearl,'' ''Oriental pearl,'' ''natura,'' ''kultured,'' ''real,'' ''gem,'' ''synthetic,'' and regional designations. |
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 | 23.21 |
Misrepresentation as to cultured pearls. |
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 | 23.22 |
Deception as to gemstones. |
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 | 23.23 |
Misuse of the words ''ruby,'' ''sapphire,'' ''emerald,'' ''topaz,'' ''stone,'' ''birthstone,'' ''gemstone,'' etc. |
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 | 23.24 |
Misuse of the words ''real,'' ''genuine,'' ''natural,'' ''precious,'' etc. |
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 | 23.25 |
Misuse of the word ''gem.'' |
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 | 23.26 |
Misuse of the words ''flawless,'' ''perfect,'' etc. |