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Episode II: Production Issues Strike Back |
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Written by: Scott
Stovall |
Background Why OG Apps Should Not Be Used:
What, specifically, do OG applications fail at? Glad you asked! ePUB has identified seven areas where OG applications fail to support the needs of the print publishing industry. These areas are:
Each of the seven failing areas cause output problems
for the print industry, and all OG applications suffer from these
failings. But the problems with OG applications do not stop with these
magnificent seven. In addition to these failing areas, all OG applications
have additional quirks that crop up at random moments in production.
These quirks are impossible to identify or predict because they are
dependent on production and design variables. Therefore, this article
will deal only with the seven killer areas. Just understand that these
seven problems are not the only potential land mines with OG files.
But when you add the Magnificent Seven problems and all the potential
quirks, the result gives you a clear picture of how working with OG
files is a genuine challenge.
Since OG applications are not designed for print they work only in the Red, Green, Blue (RGB) color space. OG applications do not support CMYK (Cyan, Magenta, Yellow, Black), or Spot colors (e.g., PANTONE, Toyo). Since the print industry works exclusively with either CMYK and/or Spot inks, this lack of color support is a significant problem.
To try and use RGB files for print vendors must convert the files to CMYK. The logical question is "Why does this conversion cause the Print community problems when I can output the file to my color printer?" Simply put: a desktop color printer is designed to handle the RGB color data from OG files, while most high-end prepress workflows are not. Why? It comes down to economics and market share. Customers who use OG applications drive the desktop color printer market. Therefore, the manufacturers of desktop color printers have a stake in creating products that can seamlessly convert the RGB color data from OG files to pleasing color at output. Customers who use Professional Graphics (PG) applications drive the prepress industry. Therefore, the prepress equipment manufacturers have a stake in creating products that can accurately process data from PG files for press output. On the economics end, since most customers in the print industry use PG software not OG software it does not make sense for the print community to develop procedures for handling OG files if they rarely receive them. Commercial print companies are in business to make a profit. They will NOT devote resources to any software application unless supporting that application will generate revenue. In the case of most OG applications, it does not make economic sense for a vendor to support OG files. So, the printing community does not - it's a matter of economics. "But," you say, "Word and Excel are the only programs I have, and the book must be printed in color." Can these files be corrected? Is the final job in CMYK? Then yes!! Is the final job in Spot Colors? No!!! RGB Black Click on the "next" icon below to continue...
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This
article pertains to:
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