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Written
by:
Scott
Stovall
sstovall@gpo.gov
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Author's
Note:
This
article is part one of a four part series on Office Graphics (OG)
applications. This series is designed to give the reader a detailed
insight into OG files for Print Publishing. Specifically, this series
of articles will examine OG files from the perspective of commercial
offset press. The articles also explain, in increasingly detailed
terms, how OG files are processed, and why these processes can result
in errors. Part one provides basic background information. Part two
will focus on problem areas. Part three will detail common production
issues. Part four will offer suggested solutions and detail the pros
and cons of each.
Predictably, the material contained in this series can be technical
in nature. Therefore, ePUB recommends reading and using part one as
a building block before moving to part two. As always, ePUB is available
to answer questions! On to our study...
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"What the h-e-double-hockeysticks
am I supposed to do with this? It's a Word file with PowerPoint
graphics!"
- Noah Output, PrePress
Manager, AnyPress Graphics.
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Background
Sometimes things just are not a good fit. Just like
those favorite blue jeans you wore in high school, things can be comfortable
and look cool, but over time what was a good fit for a specific period
of your life usually is not as snug for all times. Using Office Graphics
(OG) applications and files for print publishing is like those old
blue jeans. You want them to fit, but they rarely do. And when they
do not fit things get ugly very quickly.
Office Graphics as it relates to the print industry
refers to two separate areas. First is the use of OG Applications
to create publications, documents, flyers, brochures, graphics, charts,
and tables. Second is the submission of the resulting OG Files for
print publishing. The two areas are related and used interchangeably,
but also separate. As you read through this article, keep in mind
the similarities and differences of the two areas.
What are
OG Applications?
Since most software is designed for purposes other
than print, it follows that most software is incompatible with press
output. ePUB defines OG applications as any software product developed
for non-print publishing specific tasks. With literally thousands
of software applications fitting this definition, making a list is
bit of a fright. The ePUB Group, even as fearless as it is, can only
muster the courage for this small list. The most common OG Apps are…
(drum role please)... Microsoft Word, PowerPoint, Excel, and
Corel WordPerfect. This is not to say that these are the only
OG applications, these are just the most common.
The list provided above is admittedly incomplete
and a full list would be virtually impossible to generate, so ePUB
has done the next best thing. We have developed a handy list we call
Software That Should Be Used. These are what we call
Professional Graphics (PG) Applications. Without further delay, the
list of PG apps: Quark XPress, Adobe PageMaker, Adobe InDesign, Adobe
FrameMaker, Corel Ventura, Microsoft Publisher*, Adobe Illustrator,
Macromedia FreeHand, Corel Draw, Adobe Photoshop, Corel PhotoPaint,
Deneba Canvas. (*Be advised: MS Publisher is among the gray area of
PG apps. It posesses some PG features and some OG features. This dual
existence yields a neat trick: give GPO's printers a cold chill by
just calling them and saying the word Publisher.)
We call the applications on the aforementioned list Professional
Graphics software quite simply because that is what the "pros"
of design use. This leads us to ePUB Law #1 - If it is on the
PG list, the software is OK for print publishing. If it is not on
the list, beware.
What are OG files?
Now we know what OG Apps are (PG Apps as well), but
what about OG files. ePUB defines OG files as any file, native
or graphical, that results from the use of an OG application. In other
words, if you are using an OG app and you "Save" or "Save-As"
a document, you are creating an OG file. Likewise, if you create a
table or chart in an OG App and "Save", "Save-as",
cut-and-paste, or "Paste-Special" into another application,
you are creating or using an OG File.
Like with OG Apps, almost all file formats fall within
the OG file definition because they are not designed for print publishing.
Again, ePUB will take on the task of listing these offending OG file
formats. The most common native OG files are .doc (Word), .ppt (PowerPoint),
.xls (Excel), and .wpd (Corel WordPerfect). In addition, most OG applications
are capable of exporting pages, graphics, charts, tables, images,
or documents to other file formats. These "other" formats include
.wmf (Windows Metafile), .emf (Enhanced Metafile), .bmp (Windows Bitmap),
.pcx (PC Paintbrush), .gif (CompuServe's Graphic Interchange Format),
.jpg (Joint Photographic Expert Group), .png (Portable Network Graphic)
are also considered OG Files.
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