Promoting the 
Federal Depository Library Program
Jim Cameron, Chief
Office of Program Awareness
US Government Printing Office

Federal Depository Library Conference
October 22, 2002
Past Promotional Efforts
• Nationally in the 1980s
* Public Service Announcements
o Radio
o Television
• To support depository efforts
* Posters
* Brochures
* Bookmarks
* Decals
* Stickers
New Promotional Efforts, 2001
• GPO's recognition of need
• October Depository Library Council recommendation
• Inter-organizational Committee
* LPS
* EIDS
* Program Awareness
* Documents Tech Support
Analysis of Current Environment
• Increased public use of Internet
• Continued unique benefits of FDLs
* Expertise of Government information librarians
* Free online access to find Federal information
* Instruction and assistance in using online and traditional resources
* Help using computers and other equipment
* Access to selected fee-based Government Web sites
Assumptions
• FDLP is still a valuable program
• Continued shift to a more electronic FDLP
• Continued GPO/SuDocs budgetary pressures
• GPO to encourage depository librarians to promote their libraries
• Responsibilities of depository libraries and librarians change as the library environment changes
• Traditional depository eagle will continue to be used
Goal
   Increase public awareness of depository library contributions and benefits in an online environment
Target Audiences
• General public
• Business
• Government
• Library community
* Librarians
* Library directors/administrators
* Trustees
Objectives & Implementation
• Develop a campaign theme
• Develop and distribute:
* Public Service Announcements
* Materials for use by depositories
• Develop Web-based services
• Promote FDLP at conferences
Campaign Theme
"U.S. Government Information - Make the Connection at a Federal Depository Library"
Develop & Distribute
• Public Service Announcements:
(broadcast, print & Internet)
* NAPS
* In-house print PSAs
• Materials for use by depositories:
* Posters
* Bookmarks
* brochures
Develop Web-Based Services
• Interactive map to locate depository libraries


• Order form for promotional materials

Promote FDLP at Conferences
• Portable display unit
• Posters, bookmarks, brochures

Promotion on the
FDLP Desktop
• Marketing plan
• Order form
• PSAs
• Graphics
• Promotion ideas
We Need Your Help
• Feedback on our activities
• New ideas
• Keep promoting your depository
* Order form for conference attendees
* Web form for future orders
Contact

Michelle Overstreet
   moverstreet@gpo.gov
    (202) 512-1709