Federal Depository Library Conference
And 
Depository Library Council Meeting
October 19-22
Doubletree Hotel Crystal City
Arlington, VA
"Depository Promotion:
Building for Successful Local Events"
Paula R. Singleton
Government Documents /Reference
Xavier University of Louisiana
Product:
	

Federal Government
Information!  
Marketing Definition:
• "Marketing is getting the right goods and services to the right people at the right place at the right time at the right price with the right communication and promotion- marketing is a human activity directed at satisfying needs and wants through exchange processes"
• -- Philip Kotler

Marketing Plan:
• 1.  Purpose of marketing.
• 2.  Determine what to promote.
• 3.  Define targeted audience.
• 4.  Choose type of outreach.
• 5.  Evaluate and measure the      success of the plan.
Purpose for Marketing:
• Is to provide the public with free permanent access to Federal Publications of public interest and educational value, regardless of format, in a timely manner, and also provide service to assist the public in using this material; 
Determine what to promote 
	Access to product:
– Technology
– Physical location
Formats:
- Paper
- Electronic 
- CD-ROM
- Microform
- Floppy/ VHS

Define targeted audience 
• Who is the target audience?
– Faculty  and staff
– Students
– Citizens of your congressional districts

• What are the characteristics of this audience?
– Literacy level
– Technology skill level


Choose type of outreach

• Print
• Letters
• Poster
• Exhibits
• Voice
• Do something fun!

1.	PRINT
	
	-highlight on your web site
	-ad in library newsletter
	-ad in campus newspaper
	-ad in local newspaper
	-story in HR newsletter
	-bibliography/ pathfinders


	
2.	LETTERS

	-promote certain titles
	-promote certain agency 
	-promote certain personality
	-promote certain period in history
	-promote certain subject
	-promote certain department

3.	POSTERS

	-for the main building 
	-for the library
	-for the dining hall
	-for another library
	-for another institution
	
....Dining Hall, Administration Building, Library, Student Union
4.	EXHIBITS
 
	-in your library
	-in another building
	-in another institution
	-at different events on campus

	
A. Budget of United States
Budget of the United States!
B. America Remembers Sept. 11th
C. Homeland Security 
D. Louisiana Politics
Louisiana Politics
E. U.S. Environment Protection Agency
  U.S. Department of Energy
F. West Nile Virus
West Nile Virus
Maps: West Nile Virus
G. Government Documents
          Awareness Week 


Popular Title in Paper
•  VOICE
	-luncheon
	-service club speaker
	-speaker bureau
	-training class
	-class speaker
	-admission office speaker list
	-principal speaker list in your congressional school district.

GPO Access Training Class
Make the Connection with this FDL PSA radio spot!
Do Something FUN!!!
GPO Raffle Here!!!
GPO Raffle Winners!!!
Evaluate and measure the success of the plan
Statistics
Referral 
Surveys
Comment box

Manage your liability
• One new member of the "X" department
• One exhibit
• One letter to an editor
• One Poster
THE END
	GO!
		GO!
			GO!
				GOV. DOC.
				LIBRARIANS!
You Can Do It!!!!!